Red Bull Racing has become the final team to confirm its testing plans for Barcelona next week, with the team electing not to join Ferrari, Mercedes, Williams and HRT in running on the final four days of the test.
The final pre-season test in Barcelona has been expanded into a five-day session after Mercedes GP elected to switch its programme - running Wednesday to Saturday instead of Tuesday until Friday.
There had been some discussion between teams about all outfits running on those days, but only Ferrari, HRT and Williams have elected to go down the Mercedes route.
Other outfits were adamant they wanted to stick to the original plan, and Red Bull Racing has spent this week evaluating whether it too would keep to the Tuesday-Friday schedule.
The team had to weigh up whether it would benefit from holding back its running so it mirrored main rival Ferrari's testing programme, or ran early to gain an extra day's preparation time before freight is shipped to Australia.
Red Bull Racing has now decided to run from Tuesday to Friday - meaning that Ferrari, Mercedes and Williams will run alone on Saturday.
As well as being the final pre-season test, Barcelona is set to mark the first time that all the 2011 cars will run at the same time, as HRT is hoping to unveil its new F111. A team spokesman told AUTOSPORT that it was "90 per cent certain" that the new car would run for the first time on the Wednesday or Thursday of the test
jUst Click aNd SeE
Saturday, March 5, 2011
Social Media & SEO at Search Congress Barcelona
Yesterday I spoke at Search Congress in Barcelona Spain on the topic of improving online marketing (end even PR) with Social Media and SEO. My co-panelist was Aaron Kahlow of Online Marketing Connect and the moderator was the famous Massimo Burgio.
Just before the event, Massimo suggested we break out our Spanglish in the presentations plus I ran into Bryan Eisenberg who did a keynote – unexpectedly in Spanish because the translator didn’t show. “Gracias” and “si” are about all I know, so you can imagine the situation.
Speaking and presenting all in English wouldn’t be very considerate to the audience, so I decided to use Google translator (suggested by Mike Grehan) and translate most of my slides from English to Catalan. The presentation went over fairly well I think:
Here’s a summary of what I presented:
Search is increasingly social with the incorporation content from social sources (video, blogs, images) into standard search results ala Universal search in 2007 followed by potential toolbar data and information captured while logged in.
All major search engines take data feeds from Twitter and Facebook. In fact, if you compare the search volume numbers shared in this Search Engine Land article, Twitter is the second most popular search engine (Google 88bn, Twitter 18bn, Yahoo 9.4bn, Bin 4.1bn queries per month).
It’s an understatement to say social media usage has exploded in the past year. LinkedIn is over 100 million users, Twitter has over 200 million accounts and Facebook is around 600 million users.
The way consumer and B2B buyers discover, consume and share information has been influenced significantly by search and social technologies.
For example, I might ask my friends on Facebook if anyone can recommend good restaurants for Tapas here in Barcelona. I’ll get a few recommendations and search Google for the restaurant names. On the restaurant site I might see that Fodor’s or Lonely Planet has reviewed the restaurant and after reading that, looking at the menu, comments and Flickr photos I may decide that’s the place to make a reservation. At the restaurant I might check-in on Foursquare, take a few photos and Tweet what great (or horrible) food and service there is. Afterwards I might even leave a review on Google hotpot.
It can be argued that I’m somewhat of an early adopter, since a lot of people I know would probably only ask their friends via email for recommendations. Then they might Google the options and update their Facebook status if they had a particularly good or bad experience. But that’s still a reflection of changed discovery, consumption and sharing behaviors over a few years ago.
As marketers we have an opportunity to stay in tune with customer behaviors and adjust our marketing accordingly. To do that, here are two tactical approaches to consider:
Cycle of Social & SEO:
Create, Optimize & Promote: The cycle starts with optimized content creation and promotion.
Spark an Interest: Content is noticed, shared & voted on. Grows awareness.
Grow the Network: Increased exposure attracts more subscribers, fans, friends, followers & links.
Attract a New Audience: Increased links & social exposure grow search & referral traffic.
Extract Insights from Data: Traffic & community help research, develop & further grow social networks for content & SEO.
Learn, Modify, Repeat: With the information gained from community data, editorial optimization plans can be refined for more effective content creation, optimization and promotion.
Hub and Spoke Model for Social, SEO & Content Marketing:
Create a social hub: blog, Facebook Fan Page, YouTube channel, Forum, Niche social network, whatever you want to drive social traffic to
Develop distribution channels and communities off the hub
Spend time creating, optimizing, promoting great content on the hub and growing networks in the spokes.
The exposure of content to communities empowered to publish creates editorial visibility and links back to your hub.
Links send traffic and increase search visibility.
Three things to do now:
Establish a Listening Program: Audience analysis, brand monitoring, social keyword research.
Create a Social Media SEO Strategy: Create, optimize & promote social content, develop networks.
Make it Easy to Promote & Be Promoted: Build a distribution network for content promotion & network with influencers.
Thanks to Ouali and the team at Search Congress for the opportunity to speak as well as Matt McGowan & Mike Grehan from Incisive for inviting me and Aaron Kahlow from OMS for being a co-panelist. I hope to visit Barcelona again in the future.
Just before the event, Massimo suggested we break out our Spanglish in the presentations plus I ran into Bryan Eisenberg who did a keynote – unexpectedly in Spanish because the translator didn’t show. “Gracias” and “si” are about all I know, so you can imagine the situation.
Speaking and presenting all in English wouldn’t be very considerate to the audience, so I decided to use Google translator (suggested by Mike Grehan) and translate most of my slides from English to Catalan. The presentation went over fairly well I think:
Here’s a summary of what I presented:
Search is increasingly social with the incorporation content from social sources (video, blogs, images) into standard search results ala Universal search in 2007 followed by potential toolbar data and information captured while logged in.
All major search engines take data feeds from Twitter and Facebook. In fact, if you compare the search volume numbers shared in this Search Engine Land article, Twitter is the second most popular search engine (Google 88bn, Twitter 18bn, Yahoo 9.4bn, Bin 4.1bn queries per month).
It’s an understatement to say social media usage has exploded in the past year. LinkedIn is over 100 million users, Twitter has over 200 million accounts and Facebook is around 600 million users.
The way consumer and B2B buyers discover, consume and share information has been influenced significantly by search and social technologies.
For example, I might ask my friends on Facebook if anyone can recommend good restaurants for Tapas here in Barcelona. I’ll get a few recommendations and search Google for the restaurant names. On the restaurant site I might see that Fodor’s or Lonely Planet has reviewed the restaurant and after reading that, looking at the menu, comments and Flickr photos I may decide that’s the place to make a reservation. At the restaurant I might check-in on Foursquare, take a few photos and Tweet what great (or horrible) food and service there is. Afterwards I might even leave a review on Google hotpot.
It can be argued that I’m somewhat of an early adopter, since a lot of people I know would probably only ask their friends via email for recommendations. Then they might Google the options and update their Facebook status if they had a particularly good or bad experience. But that’s still a reflection of changed discovery, consumption and sharing behaviors over a few years ago.
As marketers we have an opportunity to stay in tune with customer behaviors and adjust our marketing accordingly. To do that, here are two tactical approaches to consider:
Cycle of Social & SEO:
Create, Optimize & Promote: The cycle starts with optimized content creation and promotion.
Spark an Interest: Content is noticed, shared & voted on. Grows awareness.
Grow the Network: Increased exposure attracts more subscribers, fans, friends, followers & links.
Attract a New Audience: Increased links & social exposure grow search & referral traffic.
Extract Insights from Data: Traffic & community help research, develop & further grow social networks for content & SEO.
Learn, Modify, Repeat: With the information gained from community data, editorial optimization plans can be refined for more effective content creation, optimization and promotion.
Hub and Spoke Model for Social, SEO & Content Marketing:
Create a social hub: blog, Facebook Fan Page, YouTube channel, Forum, Niche social network, whatever you want to drive social traffic to
Develop distribution channels and communities off the hub
Spend time creating, optimizing, promoting great content on the hub and growing networks in the spokes.
The exposure of content to communities empowered to publish creates editorial visibility and links back to your hub.
Links send traffic and increase search visibility.
Three things to do now:
Establish a Listening Program: Audience analysis, brand monitoring, social keyword research.
Create a Social Media SEO Strategy: Create, optimize & promote social content, develop networks.
Make it Easy to Promote & Be Promoted: Build a distribution network for content promotion & network with influencers.
Thanks to Ouali and the team at Search Congress for the opportunity to speak as well as Matt McGowan & Mike Grehan from Incisive for inviting me and Aaron Kahlow from OMS for being a co-panelist. I hope to visit Barcelona again in the future.
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